포트폴리오SILO AI
Your second brain, worn on the wrist. It listens, remembers — and runs your home while you're away.
SILO AI is a wearable AI assistant small enough to disappear into your day. Worn on the wrist with a sport loop band or around the neck as a pendant, it works with a single gesture: press the button, speak, and SILO AI takes it from there. It captures conversations, ideas and reminders, then turns them into AI transcriptions, clear summaries and smart follow-ups — from conversation to clarity in seconds.
What sets it apart from every other AI note-taker is what happens after the meeting. SILO AI also talks to your smart home: set the thermostat before you get back, switch the lights off from the street, arm the alarm once you've left. One wearable for your memory and for your house.
Our job was to turn that double promise into a product people want to wear — and back on Kickstarter.
IAS Creative was the end-to-end creative partner behind SILO AI's Kickstarter launch. We built the complete visual system from scratch: the 3D model of the device in three finishes (graphite, rose gold and silver), the studio and lifestyle CGI, the launch film and the pre-launch ad creatives used to grow the waitlist ahead of the campaign. Every asset shares the same art direction, so the product looks identical on the Kickstarter page, in paid social and in the press kit.












The SILO AI launch film is a 30-second journey from product to purpose. It opens in the studio, where macro shots reveal the brushed metal shell, the one-touch button and the three finishes, then moves into real life. In a glass-walled boardroom, SILO AI hangs as a pendant while a presentation is captured word for word. On a busy city street, coffee in hand, a quick tap on the wrist sends a command home. Cut to the hallway: the thermostat is already at 71°F and the lights are on as she walks through the door. The film closes back in the studio, with the device alone on screen — the same object, now with a story.
AI wearables are a crowded category, and Kickstarter backers have become skeptical of "AI pin" promises. SILO AI had to win on two fronts at once: prove it is a reliable, discreet note-taker for professionals, and introduce a smart home feature nobody expects from a voice recorder, without muddying the message.
There was also a matter of scale. The device is a small pebble a few centimeters long, and it had to feel premium in a 4K film, on a Kickstarter page and inside a square ad seen for under two seconds in a social feed.


We built the campaign around three lines the audience can repeat: "Your AI. Always with you.", "Press. Speak. Done." and "Your second brain." The studio renders sell the object: precise, tactile, close to jewelry. The lifestyle scenes sell the habit of wearing it every day, and the film joins the two stories — memory and home — in a single 30-second arc. The result is a modular asset library SILO AI can reuse from the first waitlist ad to the live Kickstarter page and beyond.

다음 프로젝트
Oakley - Meta Vanguard