Artemide - ONFALE
We explored light as a design language through the iconic Onfale by Artemide, reinterpreting a timeless object with a contemporary visual approach. The project enhances the lamp’s sculptural presence and refined proportions, allowing light to become a material element that shapes space with balance and elegance. Through the interaction between form and glow, the atmosphere becomes calm and immersive, highlighting the harmony between design and function. The result is a visual narrative that celebrates craftsmanship, precision, and the expressive power of light, turning the product into a true visual character.
Video
For this project, we developed a 3D advertising narrative centered on the iconic Onfale lamp by Artemide, focusing on its sculptural identity and timeless design. Through carefully crafted lighting, materials, and composition, we emphasized the lamp’s ability to transform space with warmth, balance, and visual harmony. The visual direction blends realism and atmosphere, allowing light to become the true protagonist of the scene. Every shot was designed to highlight the purity of form, the softness of reflections, and the emotional impact of illumination in everyday environments. The result is a refined visual experience that enhances the product’s iconic character while translating its design philosophy into a contemporary, high-end digital language.
Visuals
- Storytelling
- 3D Modeling
- 3D Animation
- 3D Rendering
- Video Editing