What did IAS Creative create for Pip?

IAS Creative led Pip's go-to-market creative from start to finish: brand identity and guidelines, creative direction, storytelling, product and lifestyle visuals, a 36-second launch film, two 15-second vertical reels for paid social, motion graphics and sound design.

Pip is a desk companion robot for adults who work from home or in hybrid roles. Its LED eyes express different moods, and it can greet you, remind you of meetings, show your calendar, play music and go quiet when you need to focus.

Does IAS Creative create launch videos for consumer robots and tech products?

Yes. IAS Creative creates launch films, product visuals and ad creatives for consumer tech, from wearables like SILO AI to companion robots like Pip, for Kickstarter campaigns and direct-to-consumer launches.

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PortfolioPip

Pip.

Small bot. Big mood. A desk companion that greets you, keeps you on track and knows when to go quiet.

Overview

Brand Identity.
Art Direction.
Storytelling.
Product Visuals.
Video Editing.
Motion Graphics.
Sound Design.
Paid Social Ad Creatives.

Client: Pip
Industry: Consumer Tech · Desk Robots · AI Companions
Platform: Go-to-market launch · Paid social
Year: 2026
Deliverables: Brand guidelines, launch film, vertical reels, product and lifestyle visuals

The keys

Pip is a small robot that lives on your desk. Its face is a black visor with two glowing orange eyes, its body a warm porcelain shell on two light-ringed wheels. It greets you in the morning, reminds you of the meeting you forgot, projects your calendar when you ask for it and puts on music when the day needs it. When you need to focus, it simply goes quiet.

The companion robot category is crowded, but it all looks the same: dark gadgets with neon accents, or cartoon toys made for kids. Nobody owned the space in between: a product that feels warm, grown-up and joyful at the same time. That open lane became Pip's positioning: a design object, not a gadget, for adults who spend their day at a desk.

Our job was to give Pip a personality people want to invite into their home, and the assets to take it to market.

The partnership

Our job was to give Pip a personality people want to invite into their home — and the assets to take it to market.

IAS Creative was Pip's end-to-end creative partner for the go-to-market launch. We started from the brand: positioning, tone of voice, logo, color palette, typography and the "living logo", a symbol whose eyes change with Pip's mood, shared by the product, the app and the campaign. From those guidelines we wrote the storytelling, directed the product and lifestyle visuals, and edited the launch film and the vertical reels for paid social, down to the sound design and motion graphics. Every asset speaks the same language, from the first ad to the website.

Pip desk companion robot with open orange LED eyes on a porcelain studio background

Macro of Pip's black visor and dot-matrix orange LED eyes – product visual by IAS Creative

Pip robot with its curious expression, turning its head in the studio

Pip robot smiling with happy arc-shaped eyes on a light studio backdrop

Macro of Pip's wheel and warm orange light ring in motion

Man smiling and pointing at Pip on his home office desk – lifestyle visual

Pip smiling next to the monitor while a man types at his desk – lifestyle visual

Woman dancing while vacuuming as Pip smiles on the living room sideboard

Pip watching from the sideboard as a woman vacuums a sunlit living room

The film

The Pip launch film follows one ordinary day, made a little brighter. It opens on the logo and a morning coffee, then the door to the home office: Pip wakes up on the desk. A tap and a notification floats out of its visor: "Meeting with Jonathan". In the living room, Pip watches a woman vacuuming until she asks it for music, and the routine turns into a dance. Back at the desk, a spoken request becomes a calendar projected in mid-air, and Pip answers with a smile. The film closes in the studio, where the wheel lights up and the face fills the frame, on one line: Your desk. More alive. Two 15-second vertical reels bring the same story to social feeds, at a faster pace and with different calls to action for A/B testing.

The challenge

Desk robots have a likeability problem. Most of them read as either a tech gadget or a toy, and Pip had to be neither: a product adults would put on the desk they work at every day, and a gift that feels smart, not childish.

There was also a storytelling challenge. A robot that does "a bit of everything" is easy to describe and hard to want. We had to turn a list of features (reminders, calendar, music, focus) into moments people recognize from their own day, and give Pip a single, readable personality across a 36-second film, a 15-second reel and a still image seen for less than a second in a feed.

What we produced

Brand guidelines: positioning, tone of voice, logo system, living logo, color, typography, icons and applications
36-second launch film (16:9) with animated logo intro and end card
Two 15-second vertical reels (9:16) for paid social, each with its own story and call to action
Studio product visuals and lifestyle scenes: home office and living room
Motion graphics system: projected notification and calendar UI, mood stickers, kinetic typography
Original sound design: Pip's interface cues, built on a C major chord, and the final mix

The result

We built the launch around one promise anyone can repeat: "Small bot. Big mood." The brand gives Pip its face, colors and voice; the studio visuals sell the object, warm white, one warm light, a design piece more than a gadget; the lifestyle scenes sell the habit of having it around. The film ties it all together in a single day, and the vertical reels carry the same story into the feed with lines like "Your desk. More alive." and "Say hi to Pip." The result is a complete, consistent go-to-market kit, ready to scale from the first ad to the product page and beyond.

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