Journal
Notes from the launch floor.
Working notes on crowdfunding video, product CGI and campaign design - written between launches, not between meetings.
Product video ad formats that scale
The creative formats that survive scale on Meta and TikTok: hook patterns, lengths, aspect ratios and how many variants a brand actually needs.Read article
From Kickstarter to Shopify: the post-campaign playbook
How to turn backers into a DTC brand: the assets, the timing and the funnel that carry campaign momentum into evergreen ecommerce.Read article
How much does a Kickstarter video cost in 2026?
Real price ranges for crowdfunding videos, what drives the number, and how to tell which tier your campaign actually needs.Read article
Designing a campaign page that sells, not just informs
Section order, visual hierarchy and the assets that turn a crowdfunding page into a sales page - plus the mobile rules most campaigns ignore.Read article
The 9 Visual Assets Every Crowdfunding Campaign Needs (And When to Produce Each One)
What to produce for a Kickstarter or Indiegogo launch, in what order, and when CGI beats live action - from a studio behind $28.8M in funded campaigns.Read article
A pre-launch timeline that actually works
A week-by-week pre-launch plan for crowdfunding: audience building, asset deadlines, ad testing windows and what has to be done before day one.Read article
CGI vs. live action for product launches
When CGI beats a film crew for a product launch, when it doesn't, and what each route costs in time, money and flexibility.Read article
Creative testing: learn before you launch, not after
How to test hooks, angles and visuals with a small ad budget before your campaign opens - and how to read the results without fooling yourself.Read article
The anatomy of a Kickstarter launch video that converts
The seven beats of a crowdfunding video that funds - with timings, what to cut, and why the first eight seconds decide your campaign.Read articleThe Launch Floor
Monthly notes from the launch floor
One email a month: a campaign result, a production note, and what's funding right now on Kickstarter. Subscribe and get our 12-week pre-launch timeline.
No spam. Unsubscribe anytime. Privacy policy