Journal

Notes from the launch floor.

Working notes on crowdfunding video, product CGI and campaign design - written between launches, not between meetings.

Kickstarter launch video hero frame showing a consumer product in motion on a cinematic dark set

Crowdfunding9 min read

The anatomy of a Kickstarter launch video that converts

The seven beats of a crowdfunding video that funds - with timings, what to cut, and why the first eight seconds decide your campaign.Read article