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Launch-ready visuals that convert.

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Answers

Frequently Asked Questions

How much does a Kickstarter launch video cost?

The cost of a Kickstarter launch video depends on scope rather than a fixed rate, so IAS Creative quotes each campaign after the briefing. The main drivers are the complexity of the product, how many CGI shots and animated sequences are needed, whether real footage is combined with 3D, the length of the final edit, the number of additional cutdowns for ads and social, and the delivery timeline. IAS Creative shares a fixed quote before production starts, with no invented averages. Send the product details through the contact page for a scoped estimate.

What does a crowdfunding video production agency actually deliver?

A crowdfunding video production agency delivers the full set of visuals a campaign page and its ads need, not only one hero film. At IAS Creative that means cinematic CGI product storytelling, 3D product animation, the main crowdfunding video combining animation with real footage, UGC and social proof content, conversion-driven marketing creatives for paid traffic, and the campaign landing page itself. Assets are produced as one coherent system, so the video, the page and the ads carry the same message from pre-launch to funding.

Do I need CGI or live-action footage for my crowdfunding campaign?

Most crowdfunding campaigns work best with both, and the balance depends on how finished the product is. CGI shows a product before a production unit exists, explains internal mechanics, and renders materials, finishes and colourways with full control over light and composition. Real footage proves the product exists in someone's hands and builds trust. IAS Creative produces crowdfunding videos that combine cinematic CGI with real footage, so hardware still in prototype can be presented clearly while the campaign keeps the credibility of live-action.

How long does it take to produce a product launch video?

Production time for a product launch video is set by the scope agreed at briefing, and IAS Creative confirms the schedule before work begins. The process moves through four stages: briefing, creative storyboard, 3D modelling and texturing, then launch delivery. What extends or shortens it is the complexity of the product geometry, the number of scenes and animated sequences, whether real footage has to be shot, the availability of CAD files or samples, and how many revision rounds are planned. Campaigns with a fixed launch date are planned backwards from it.

What do you need from me to start a CGI product animation?

To start a CGI product animation IAS Creative needs the product itself in digital or physical form and the context around it. In practice that is CAD or 3D files where available, or detailed drawings, dimensions and reference photos; the materials, finishes and colours to reproduce; the key features to highlight; brand assets such as logo, fonts and colours; the platform and launch date; and any existing footage. With the briefing complete, the creative storyboard defines the shots before modelling and texturing begin.

Do you work with board game and tabletop publishers?

Yes, tabletop and board games are one of the verticals IAS Creative works in, alongside hardware and consumer tech, hospitality and glamping, and real estate. For publishers the studio renders miniatures, dice, tokens, boards and components, and animates how a game is set up and played, so backers understand both the quality of the components and the experience at the table. The same assets carry across the campaign page, ad creatives and social content used through the launch.

Can you design the Kickstarter campaign page as well as the video?

Yes, IAS Creative designs the campaign page as well as producing the video. Alongside cinematic CGI and crowdfunding video, the studio builds conversion-driven marketing creatives and high-converting landing pages, so the story told in the film continues through the page layout, section graphics, product visuals and calls to action. Having the page and the video produced together keeps the message, the visual language and the offer consistent, which is what backers judge in the first seconds on a campaign.

Do you work with clients in the United States from Italy?

IAS Creative works with clients in the United States and worldwide, operating from studios in Rome, Italy and Los Angeles, USA. The studio is Atelier IAS S.r.l., founded in 2019, and is a partner agency of Kickstarter, Indiegogo and LaunchBoom, the platforms and launch programs most US campaigns run on. Projects are managed in English and remotely, with files, storyboards and review rounds shared online, and the Los Angeles presence keeps overlapping hours with American time zones.

What makes a crowdfunding video convert backers?

A crowdfunding video converts when it makes the product understandable and believable within the first seconds. The structure that works is a clear problem, an immediate demonstration of the product solving it, close-up proof of build quality and materials, evidence that real people use it, and a single explicit call to back the campaign. IAS Creative applies this to 40+ campaigns that raised $28.8M, with 92% funded on launch day, by pairing cinematic CGI clarity with real footage and social proof that removes doubt.

When should I start producing my launch assets before going live?

Launch assets should be ready before the pre-launch phase begins, not before the campaign page goes live. The pre-launch page, ads and email collection all need finished visuals to build an audience of backers who convert on day one, so the video, renders and creatives have to exist while that audience is being gathered. Since production is planned backwards from the launch date, IAS Creative recommends starting the briefing as soon as the product design is frozen enough to be modelled and the launch window is chosen.