PortfolioThe Crooked Moon - Avantris
The Crooked Moon - Avantris.
Folk horror transformed into a campaign built to haunt.
Overview.
- Creative Direction.
- Product Storytelling.
- 3D Animation.
- Launch Video.
- Campaign Content.
The keys.
We supported The Crooked Moon by Legends of Avantris with cinematic campaign content shaped around its distinctive folk-horror world.
The visual direction turns the role-playing game’s richly illustrated books, maps, dice and physical components into an atmospheric product story that helps players understand the scale of the experience before opening the box.
Dark cinematic lighting, controlled camera movement and tactile close-ups give every component weight while preserving the illustrated identity of The Crooked Moon.
The partnership.
We supported The Crooked Moon by Legends of Avantris with cinematic campaign content shaped around its distinctive folk-horror world.
The visual direction turns the role-playing game’s richly illustrated books, maps, dice and physical components into an atmospheric product story that helps players understand the scale of the experience before opening the box.
The film.
Dark cinematic lighting, controlled camera movement and tactile close-ups give every component weight while preserving the illustrated identity of The Crooked Moon.
Design direction
Dark cinematic lighting, controlled camera movement and tactile close-ups give every component weight while preserving the illustrated identity of The Crooked Moon.
Product in motion
The launch film moves between ominous world-building and clear product storytelling, creating an immediate emotional hook for tabletop RPG audiences.
Built to convert
Animated campaign assets extend that language into social and crowdfunding placements.
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