PortfolioThe Crooked Moon - Avantris
The Crooked Moon - Avantris.
Folk horror transformed into a campaign built to haunt.
Raised on Kickstarter
$4,020,234
Goal
$20,000
Result
201× goal · 20,101% funded
Creative content by ias.creative — launch trailer, CGI and campaign visuals.
Overview.
- Creative Direction.
- Product Storytelling.
- 3D Animation.
- Launch Video.
- Campaign Content.
The keys.
We supported The Crooked Moon by Legends of Avantris with cinematic campaign content shaped around its distinctive folk-horror world.
The visual direction turns the role-playing game’s richly illustrated books, maps, dice and physical components into an atmospheric product story that helps players understand the scale of the experience before opening the box.
Dark cinematic lighting, controlled camera movement and tactile close-ups give every component weight while preserving the illustrated identity of The Crooked Moon.
The partnership.
We supported The Crooked Moon by Legends of Avantris with cinematic campaign content shaped around its distinctive folk-horror world.
The visual direction turns the role-playing game’s richly illustrated books, maps, dice and physical components into an atmospheric product story that helps players understand the scale of the experience before opening the box.
The film.
Dark cinematic lighting, controlled camera movement and tactile close-ups give every component weight while preserving the illustrated identity of The Crooked Moon.
The challenge
Dark cinematic lighting, controlled camera movement and tactile close-ups give every component weight while preserving the illustrated identity of The Crooked Moon.
What we produced
- Launch film
- Hero renders
- Ad cutdowns
- Campaign page visuals
The result
Animated campaign assets extend that language into social and crowdfunding placements.
Next Project
Neon Odyssey - Avantris